The sea great shoe industry limited company is located in the Texas city economic development zone, is a fair scientific research, the development, the trade, the production, the sale, serves a body large-scale shoemaking enterprise，Is the Texas municipal government key enterprise，Also is the Lu northwest at present only nation non-regional shoemaking enterprise。The host produces “the sea to be great” in the sign the upscale male and female leather shoes. At present company total property 150,000,000 Yuan, occupying a land area of 780,000,000 square meters, existing staff 1000 people, five international advanced assembly lines, annual output attainable 4,000,000 pairs. The annual production may surpass 350,000,000 Yuan。

    Since the store building, the company has inducted the CIS image recognition system comprehensively, implements the name brand strategy positively, set up the good enterprise image and the brand in the society. At the same time, the company absorbs the advanced management idea unceasingly, profits from Harvard to manage the pattern, the development innovation, goes all out, take the market demand as the guidance, strengthened company whole staff's brand consciousness, strengthens the internal management, in 2003, the company comprehensively passed ISO9001 international quality control system authentication。The company persisted “the customer forever is the focal point which we pay attention” enterprise idea, by “quality first, good faith first” the management policy, “the quality is enterprise's life”, “does not have the quality and the good faith on forever does not have each staff who the market” and so on the ideas implement thoroughly the company。The sea enlarges the quality control does for manages the enterprise the major event to do does deeply thin, has established the Total Quality Management surveillance group, has established the product quality examination center, has formulated the strict quality control system, selects various working procedures, various links from raw material all has the strict quality specification, has all provided the professional quality supervisor in each working procedure, simultaneously has established the enterprise credit administration system, causes the sea great brand to unfold by the high quality high good faith connotation in front of the general consumers。

    The product is a brand foundation, the product quality directly relates consumer's first approval, enlarges the new product unceasingly for this company development dynamics, has introduced the advanced CAD computer design system, simultaneously realizes the strong strong cooperation, the factory collaborates with brothers to develop the development, closes in places establishment product research and development and the information center such as the Guangzhou, Wenzhou, Italy。Strives for in the product design to strive for unceasingly to change newly, every year potential design men and women leather shoes new style 2000 many kinds of。Because innovates unceasingly, the sea great brand has won the market, obtained the customer high praise. In recent years, the company once successively by the appointment was: Chinese Leather Industrial association Member Unit, Chinese Leather Association fifth session of council director unit, Shandong Province leather profession association routine director unit, Shandong Province leather profession association vice-chairman unit。Obtains ISO9001:2000 international quality control system authentication, the Texas city “defends the contract heavy credit enterprise”, Shandong Province “defends the contract heavy credit enterprise”, the Shandong Province light industry name brand, the national footwear quality surveillance test center evaluates the superior product, the Shandong 3.15 superior commodity exposition honorable mention, the Shandong Province Consumer Association recommends commodity, Shandong Province name brand, national exempting from inspection product, great honor and so on Chinese dermis famous shoes。

    In the corporate growth process, the enterprise unceasingly tried to find out and uses the advanced marketing pattern, carries out the provincial level region general agent and in positively the general agent region chain-like specializes in selling the policy, in stresses the management, outside develops the market, gradually forms take Texas as the center, radiates each place the large-scale physical distribution channel, established the huge sales network, the product has proliferated each place。

    “Bases domestically, takes a broad view internationally” while consolidated domestic market, the sea great has developed the international market. Our goal is “casts the world brand, creates hundred years sea to be great”。